Course Description

In Part Two, we shift our focus to strategy - the cohesive response to an important challenge. Strategy is a coherent set of policies, actions and use of resources that respond to some high stakes challenge. In this course, we extract concepts from military, business and non-profit case studies and apply them directly to association non-dues revenue, meetings and events.

  • 1

    Introduction to Advanced Level Strategy

  • 2

    CAE / CMP Credit Submission

    • Required for CAE and/or CMP Credit
  • 3

    Strategy in Context

    • Advantage vs Strategy

    • Create Strength Using Strategy

    • An Example of Strategy
  • 4

    Departing From Convention

    • Departing From Convention
  • 5

    Limited Resources

    • Limited Resources: Lessons from the NYPD
  • 6

    The Cola Wars

    • The Cola Wars
  • 7

    Alchemy of Environment

    • Alchemy of Environment
  • 8

    Alchemy of Design

    • Alchemy of Design
  • 9

    Affordance

    • Affordance
  • 10

    Long Game vs Short Game

    • Long Game vs Short Game
  • 11

    UPOD Tactics

    • UPOD Tactics
  • 12

    Uncontested Markets

    • Uncontested Markets
  • 13

    Rethinking Market Segments

    • Rethinking Market Segments
  • 14

    Using Culture to Improve Margins

    • Using Culture to Improve Margins
  • 15

    The Business of Business Development

    • The Business of Business Development
  • 16

    Why Are We Doing It This Way?

    • Why Are We Doing It This Way?
  • 17

    Tactics

    • Tactics

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Purchase as a single course for $159 USD. Or, consider the Alchemist Bundle to get full access to all courses.

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Earn 1.5 CAE / CMP Credits

Complete this course at your own pace (up to one year from date of purchase) and earn 1.5 CAE and/or CMP credits with Certificate of Completion.

Bundle Up!

Purchase the Alchemist Bundle ($525 USD) and get full access to all courses.

  • $525.00

    $525.00The Alchemist Bundle (Parts 1-3)

    Includes full access to Rethinking the Event Model (Part 1), Advanced Level Strategy (Part 2), and Event Design + Strategy (Part 3). Earns 7.0 CAE and/or CMP credits.
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