Course Description

In Part One, we look at the standard event model and rethink the critical components of value creation and value capture. This course offers an entrepreneurial slant to the standard event model, addressing both in-person and virtual events.

  • 1

    An Introduction

  • 2

    CAE / CMP Credit

    • Required for CAE and/or CMP Credit
  • 3

    The Standard Event Model

    • The Miyagi Foreshadow

    • The Standard Event Model, Part 1

    • The Standard Event Model, Part 2
  • 4

    Rethinking Virtual

    • GOSH + Ferrari

    • The Long Tail & Virtual Events

    • Building Context, Builds Value

    • Opportunity Finding

    • An Exercise in Ideation

    • Testing & Challenging Assumptions
  • 5

    Layered Approach

    • Layered Approach to Non-Dues Ideation
  • 6

    Coming Up With Ideas

    • Coming Up With Ideas vs Recognizing Opportunities
  • 7

    Revenue Diversification

    • Revenue Diversification

    • Quiz: Diversification
  • 8

    Stone Soup

    • Stone Soup
  • 9

    Logic vs Alchemy

    • Logic vs Alchemy
  • 10

    Connecting the Dots

    • Connecting the Dots
  • 11

    Seeing the Big Picture

    • Seeing the Big Picture
  • 12

    Reframing the Problem

    • Reframing the Problem
  • 13

    The Fluency Heuristic

    • The Fluency Heuristic
  • 14

    Direct Translation

    • Direct Translation
  • 15

    Reframing Exclusivity

    • Reframing Exclusivity
  • 16

    The Fallacy of Averages

    • The Fallacy of Averages

    • A Contrarian Exercise
  • 17

    The Tactics of Empathy

    • The Tactics of Empathy
  • 18

    Reframing the Question

    • Reframing the Question
  • 19

    Reframing Value

    • Reframing Value
  • 20

    Evidence of Value Orientation

    • Evidence of Value Orientation

    • Continuity Probability Signals
  • 21

    The Outliers

    • The Outliers
  • 22

    Ideation Sparks

    • Ideation Sparks: Introduction

    • Ideation Sparks: Reversal

    • Ideation Sparks: Coalescence
  • 23

    Lateral Thinking

    • Introduction to Lateral Thinking

    • Hidden Obstacles in Our Thinking

    • The Flip Side of Questions

    • Lateral Thinking: Conclusion

Purchase Now

Purchase as a single course for $179 USD. Or, consider the Alchemist Bundle to get full access to all courses.

Purchase Now

Earn 2.5 CAE / CMP Credits

Complete this course at your own pace (up to one year from date of purchase) and earn 2.5 CAE and/or CMP credits with Certificate of Completion.

Bundle Up!

Purchase the Alchemist Bundle ($525 USD) and get full access to all courses. Save over $60 USD.

  • $525.00

    $525.00The Alchemist Bundle (Parts 1-3)

    Includes full access to Rethinking the Event Model (Part 1), Advanced Level Strategy (Part 2), and Event Design + Strategy (Part 3). Earns 7.0 CAE / CMP credits.
    Buy Now